“Many individuals are doing what they can. But real success can only come if there is a change in our societies and in our economics and in our politics.” David Attenborough
OUR STORY
We are The Ugly Vegetable Company, a revolutionary force born from a shared desire, and we exist in the realms of passion and purpose. Our vision is to nurture families, foster community, and cherish the earth, as we set out on a mission to revolutionise the food industry. Embracing sustainable farming and supporting local farmers, we cultivate fresh produce with love and care. Our collective spirit embodies the power of togetherness, proving that through unity, we can create a better, more sustainable future. Our inspiring tale reminds us that beauty lies in embracing uniqueness and connecting hearts, as we strive to create a world where everyone thrives, and our planet flourishes with gratitude.
About Us
In the ugly vegetable company we celebrate true nature. There is no perfectly straight River. In fact, nature has its artistry in its uniqueness in its biodiversity in the fact that it needs each other through an ecological system that celebrates the uniqueness of geography, the uniqueness of nature, the wind, the sky, the rain, and all of that through millions of years, and incredible God’s grace has created the perfect fruit through all of its perfect imperfections. We celebrate the ugly vegetable company by celebrating nature. None of our carrots are straight. We don’t work for factories. We work for nutrition and for people and families. We have a very simple philosophy of purity, nutrition and nature.
Welcome to our family, Mother Earth.
We are an ecosystem of companies dedicated to uplifting underserved families. Through regenerative farming, waste cleanup, recycling, and job creation, we’re connecting dots and creating a world with less waste.